Je T’aime: Jason Wu for Target

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My countdown until February 5th is officially on. Why, you ask? Because that is the day Jason Wu’s first collaboration with a mass retailer, Target, hits stores. Thank you Target!

I am dying to get my hands on everything I have seen from Wu’s collection for Target, which is reminiscent of his main collections (with feminine details like touches of lace) but with a fresh new inspiration.

Wu said of the very wearable and completely accessible pieces, “My goal was not to duplicate anything from my main collection, instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.”

What, may you ask, was his inspiration? “French new-wave films. I wanted the collection to have a sophisticated voice with an American sportswear spin.” Also, let’s not forget the collection’s muse, Milu the mischievous kitten, who appears in the collection’s print ads as well as on a scarf and a tee.

With mod pleated skirts and sailor-striped pleated frocks, delicate blouses detailed with neckties, collars, and embellished bows, sporty knits and tennis skirts, and delightful canvas satchels and printed bags all costing between $19.99 and $59.99, how could you say no?

Harper’s Bazaar released the first image of the collection with this sketch:

This pleated sherbet-colored stripped dress is extra lovely with the black collar and bow. We also get a glimpse of Milu (the kitten) who is wrecking playful havoc with spools of ribbon next to the canvas satchel that is also part of the collection.

Here we get a better look at the canvas bag seen in the print ad above. We also get a preview of a cotton navy minidress that is perfected with the addition of stripes and buttons.


I like this printed, collared dress but I really love the box-shaped patterned handbag. I adore the pattern, the two shades of blue, and the gold buckle.


This is my favorite dress of the collection to far because I love the floral print, the fitted waist, the sheer top of the dress, and the flowy movement of the skirt.


A closeup of Milu and the box-shaped patterned handbag seen two images above:

Take a peak at this short video to learn more about Jason Wu for Target:
Here’s to hoping that Wu’s collection doesn’t crash Target’s website (à la Missoni) so that we can get our hands on the playful designs.,,,,
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